HubSpot for Startup Reports
In depth research and survey-driven reports and thought-leadership pieces to help startup founders grow better as they scale their businesses.


Featured Report: State of AI in GTM Strategies
We surveyed 1,000 founders from around the world — from Seed to Series B — on how they're utilizing AI in their go-to-market strategies. This is one of our more comprehensive reports to date.
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Featured Report: Global Unicorn Report
HubSpot for Startups has conducted a comprehensive analysis of the global unicorn landscape, delving into the current investment trends and growth strategies adopted by the top unicorns. Includes a full list of the world private companies values at $1B and more. Get the report
We surveyed 200 venture capital professionals across the US and Canada to gauge the state of diversity in both the investing and hiring practices of VC firms.

Discover key steps to executing market research for startups and learn how it can benefit a company’s growth. Includes sample research questions.

Insights and opportunities for global brands and local leaders.