Resources for the venture-backed startup founder
A growing collection of reports, templates, articles, and a wide range of other valuable tools aimed at empowering startup founders on their path to business growth and scalability.
In collaboration with AWS
Pitch Deck Teardown Recap: Traction
Four investment professionals breakdown the traction slides from four different startup founder pitch decks. Also includes their breakdown of the business model slides. Read the post
Top Sales Tools and Strategies for Startups
Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.Read the post
How AI is Redefining Startup GTM Strategy
We surveyed 1,000 founders from around the world — from Seed to Series B — on how they're utilizing AI in their go-to-market strategies. This is one of our more comprehensive reports to date. Get the report
Pitch Deck Teardown Recap: The Business Model
Four investment professionals breakdown the business model slides from four different startup founder pitch decks.
Planning a Tech Startup Budget to Keep Costs Low & Results High
Dive into budgeting techniques and real-world scenarios for tech startups, customized for various objectives and sectors.
The Art & Science of Tech Startup Fundraising
Hear stories from tech startup founders on how they raised capital and what made their startups most attractive to investors.
Top Business Grants for Underrepresented Startup Founders
Want to launch your dream business but need funding? Here’s a guide to applying for small business grants and the top grants for underrepresented founders.
An Insider’s Look at the VC Investment Funding Process for Startups
Most startups don’t succeed, so what’s the difference behind those that secure VC funding and have a successful exit? Let’s dive into the VC investment process.
Top VC Fundraising Trends of 2024
A look-back at the venture capital landscape, 10 trends in VC investing, and the industries VCs are funding in 2024.
A Guide to Startup Equity Compensation
Thinking about giving employees equity? Learn the ins and outs of startup equity compensation, including the advantages and disadvantages, as well as how to determine employee percentages.
What is a Startup Financial Model, and Do You Need One?
Many startup failures can be attributed to problems with cash flow. Find out how a startup financial model can put your new business on the path to success.
A Guide to Venture Capital for Startups
Learn what venture capital is, how the venture capital process works, the pros and cons of pursuing VC funding, and more with this guide.
Crowdfunding Pros and Cons for Startups
Are you an entrepreneur looking for ways to raise funds for your new business or next project? Consider these crowdfunding pros and cons for startups.
Crowdsourcing vs Crowdfunding for Startups
New companies can turn to their audiences to give the business a boost. Learn the main differences and benefits of crowdsourcing vs. crowdfunding for startups.
The Killer Slide Every Pitch Deck Needs
This article will explore the “How We Get Big” slide, a crucial part of any pitch deck.
6 Tips On Writing a Killer Outreach Email to Investors
Cold outreach isn't easy, especially when you're not sure how to introduce yourself or your company. We'll show you how to avoid investors' pet peeves, and more, importantly, how to grab attention and show credibility,
5 Pitch Deck Mistakes Every Founder Makes (And How to Fix Them)
A great pitch deck will get you in the room with a VC. Here’s how to write your own and avoid common mistakes that could ruin your chances.
12 Startup Pitch Deck Examples [+ Template]
Startup pitch decks are the key to securing funds for growing your business. Study these successful pitch decks and use our template to help your startup grow.
Six Ways to Master the Term Sheet
HubSpot for Startups and AWS bring you a guide to make sure you are fully prepared when it comes time to make your term sheet.
19 of the Most Unexpected Questions Investors Will Ask
Here to help startup founders be prepared are 19 of the toughest questions investors may ask in your next pitch.
What Is a Business Accelerator? Everything You Need To Know
Business accelerators help startups scale quickly or enter a new market. Learn more about accelerators at HubSpot for Startups.
What Is an Incubator? A Complete Guide for Startups
What is an incubator? Startup incubators are programs and hubs built to help startups with everything from workspaces to funding.
How To Create Startup Financial Projections [+Template]
Financial forecasts rely on your balance sheet, income statements, and cash flow, and our startup financial projections template makes forecasting easier.
How To Create a Startup Financial Statement [Free Template]
A startup financial statement helps startups secure funds from lenders. It includes a balance sheet, income statement, cash flow statement, and break-even analysis.
Top Sales Tools and Strategies for Startups
Explore sales and pricing strategies for early-stage businesses and the sales tools that startup teams need to grow smarter.
Business Development Strategies for Tech Startups
Ready to take your startup to the next level? Explore different business development plans, strategies, and tools that startups are using to grow faster.
How to Add a Sales Org to Your PLG Company
Host Mark Roberge is joined by Dino DiMarino, CRO of Snyk, to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.
Strategy for a Startup SaaS Product Launch
Planning the sales strategy for a new product launch is more than posting on social media and outreach. Here’s how to approach startup sales for SaaS products.
Product vs. Solution Selling for Startups
Consumers today know what they want. Here’s how startups can differentiate themselves by selling solutions rather than directly selling their products.
How Investment-Backed Startups Can Leverage AI to Boost Sales
In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.
11 Ways to Increase Startup Sales Productivity
High sales productivity can save money, which is especially beneficial for startups. Learn how to improve your startup’s sales productivity with this guide.
Branding for Startups: Brand Identity and Website Conversion
Learn about the importance of a visual brand identity, how to build a brand, and tips on how to create a high-conversion website.
Unlocking Growth With a Good RevOps Manager
Revenue Operations (RevOps) managers consolidate efforts, tools, and data involving sales, marketing, finance, customer support, and operations.
Effective Sales Strategy for Startups
Are you looking to increase sales as a new startup? Learn how to implement an effective sales strategy plan with this guide to startup sales strategies.
The Ultimate Startup Sales & Marketing Planner Kit
Everything you need to plan effective sales & marketing campaigns that make people interested in your business and happy to be your customer.
Email Marketing for Startups & Entrepreneurs
A deep-dive into why email marketing is still important, strategies to do it effectively, plus guides and templates to get you going.
How doola's Pitch Deck Earned Them a $1M Investment
Arjun Mahadevan, CEO & co-founder of doola, shares how their pitch deck helped them get a $1M investment from HubSpot Ventures.
How Creator Economy Platform Stan Increased ARR Over 8x in a Year
Stan co-founder & CEO John Hu shares how the platform was able to increase ARR over 8x in one year with a focus on values, service, and product excellence.
4 Insights from Unicorn CEO Dileep Thazhmon of Jeeves
Dileep Thazhmon, CEO of FinTech unicorn Jeeves, offers four profound insights he's learned as a serial entrepreneur and CEO.
A Guide to Startup Product Development
Hoping to turn an idea into revenue? Follow this startup product development guide to take your vision from idea to prototype to fully commercialized product.
10 Common Startup Mistakes to Avoid
Learn from these 10 common startup mistakes founders make. Plus access to resources to help you avoid them.
6 Steps to Managing Remote Teams: A Guide for Startups
Discover six steps to build, scale, and manage a remote-first startup.
When to Launch Your Second Product
Developing a second product after launching a successful first one can be a challenge, but there are ways to ensure you don’t commit these common mistakes.
How Startups Can Attract and Retain Top Talent
With so much competition for the top talent, startups need creative strategies and unique compensation ideas to help pull in the cream of the crop.
Business Plan Templates
A well-written business plan is a critical element for any company looking to succeed. Whether you are just starting your business, or looking to formalize your plans, this template will help get you started.
Startup Advisor Agreement Template
A startup advisor agreement template can help keep your startup’s operations running smoothly and save you from potential headaches.
The Importance of DEI for Startups
For startups, Diversity, Equity, & Inclusion should be a foundational part of the business. Here’s how and why to focus on diversity, equity and inclusion from day one.
How AI Tools are Impacting the Startup Landscape
AI is changing the startup landscape from how entrepreneurs find cofounders to product development to operations: explore the top AI tools changing startups.
How Startups are Optimizing GTM Strategy With AI
AI is completely changing the way that startups go to market. Here’s a look at AI-powered startup GTM strategies with examples from successful brands.
Creating an AI Usage Policy for Startups
A guide to creating an AI usage policy to ensure your business uses AI ethically, legally, and appropriately.
5 of the Most Disruptive AI Tools for Startups in 2024
From creating content to handling finances to managing client relationships, these AI tools will help startups level up this year.
How Startups Can Use AI in Their Content Strategy
Studies reveal that AI adoption has helped businesses increase revenue and improve customer experience by automating tasks and freeing employees to do more meaningful, critical work.
A Guide to U.S. Tax Credits for Startups
Tax credits can provide startups with some great benefits. Here are the essentials to guide you through the various tax credits available.
Top Ten Reasons Startups Fail
Starting a business comes with a multitude of potential challenges. This article explores ten common mistakes startups make and provides tips on preventing them.
28 Startup Trends to Watch in 2023
Whether you're starting a new business or investing in one, this comprehensive guide will outline 28 startup trends you need to keep an eye on in 2023.
